Neighbors Powering What Matters

Community Energy: the benefit of Florence Utilities and TVA working together
Community Energy

Community Energy—In Florence, Ala., Power Means More.

Our region is powered by a public power model —owned by and accountable to the people who live here. So the initiatives we invest in through our power model serve one purpose: helping our communities thrive.

Because we support public power, we all benefit from Community Energy. It’s the progress our model enables — like more job opportunities thanks to thriving and growing communities, outdoor recreation as a result of our protected lands, cleaner energy sources, and much more.

A Partnership of Service

Florence Utilities and TVA work together to power not just our homes and businesses, but our potential too — by combining efforts to help create a future we all believe in.


Working Together to Make Life in Our Community Better

Environmental Stewardship and Much More

Florence Utilities and TVA were founded on a mission to serve — through reliable and affordable energy, a safe and protected environment and thriving economic development.

Mary McDuffa, Manager of the City of Florence Electricity Department, explains that despite the name, they are proud to serve customers throughout all of Lauderdale County.

Situated on the Tennessee River and home to the University of North Alabama, Florence offers locals and tourists a charming downtown and plenty of opportunities for outdoor activity. McDuffa said, “People in Lauderdale County really like the outdoors. We have the river and many creeks where people enjoy kayaking and fishing.”

When asked about Florence Electricity Department’s partnership with TVA, McDuffa said many people in the community are aware of TVA’s influence on the environment and outdoor recreation, “I think people see TVA more as an environmental steward than as a power provider. They see how TVA manages the fish and the water.”

But the relationship with TVA also impacts the Lauderdale community in many other ways, from providing electric power to generating economic development to supporting customers in need.

McDuffa said many businesses and industrial customers choose to come to the area because of the resources available through the partnership with TVA. “We have our first Data Center company coming in. TVA helped to estimate the company’s power usage and power bill. The TVA Economic Development team was also a big help. I believe the teamwork between Florence and TVA was instrumental in the company’s decision to come here.”

Economic growth in the area also depends on local education and workforce training. Lauderdale County Schools will soon open a new Workforce Development Center as part of its Career & Technical Education program. McDuffa notes that both the Florence Electricity Department and TVA helped support the facility and programming, “TVA has been very instrumental in planning the center, including curriculum development, such as welding and pipefitting. We also shared our curriculum needs, which, of course, include electrical line workers.”

McDuffa says the program will help students gain critical job skills and career training that will prepare them to land good jobs after graduation.

Many local students needed virtual learning support in 2020 when the pandemic began. Florence Electricity Department participated in the TVA Community Care Fund to assist students in Florence and Lauderdale County during this difficult time. Both Florence Electricity Department and TVA contributed matching funds that were then distributed to the schools to expand remote and virtual learning options by providing technology assistance to students.

McDuffa said, “We are proud to serve all of Lauderdale County.”

Our energy has fueled progress in our region since 1933. See the ways it's helping shape our future.

Resources for Your Home, Business and Life

Our partnership makes helpful programs like these possible.


Florence Utilities and TVA work together to support community-wide learning about energy efficiency, meet STEM (science, technology, engineering and math) objectives and provide opportunities to develop skills that can prepare students for careers in technical fields. 


Teachers in public schools that receive power from a TVA distributor can win STEM grants up to $5,000. In 2022 alone, TVA distributed $1 million, in partnership with Bicentennial Volunteers Incorporated, a TVA retiree organization, and the Tennessee STEM Innovation Network. TVA gives preference to applications covering its primary areas of focus–environment, energy, economic development, and community problem solving.

Florence Utilities is proud of TVA STEM grant recipients Florence Middle School, in 2019, and Rogers High School, in 2018.

TVA EnergyRight® School Uplift 

Schools enrolled in TVA EnergyRight® School Uplift receive infrastructure upgrades to reduce energy costs and improve the quality of the learning environment. Heating, cooling and lighting improvements are the tip of the iceberg, however as the program’s focus is long-term learning for communities. Students and faculty at chosen schools receive behavior-based strategic energy management (SEM) training and learn easy, actionable energy saving tips and energy efficiency practices.  

TVA EnergyRight Educational Workshops

Eye Spy Energy Kids’ Workshop

TVA EnergyRight and Florence Utilities partner to bring Spark, Bolt, Zap and their other EnergyRight Monster friends to elementary schools across the community, teaching students where energy comes from, how we use it and ways to save at home. Students can continue the energy-saving fun with their families using Eye Spy Energy Kits.

EnergyRight® Energy Monsters

TVA and local power companies partner up to bring EnergyRight® Energy Monsters workshops to schools to teach where energy comes from, how we use it and ways to save at home. Students can take home Eye Spy Energy Kits to continue the energy savings fun with their families.



TVA’s management of the Valley’s public lands and waterways provides many opportunities for Tennessee residents and tourists to participate in outdoor activities.

The community served by Florence Electricity Department enjoys fishing and recreation on the Tennessee River and lakes in the community, which are supported by TVA’s environmental stewardship program.


Florence Electricity Department partners with TVA to provide safe, reliable, clean power to service area customers.

TVA supplies community energy to 153 local power companies and about 60 large industrial customers and federal facilities at the lowest feasible cost. Over half of the electricity generated by TVA comes from carbon-free resources. TVA’s diverse energy portfolio includes coal, gas, nuclear and hydroelectric plants as well as renewable resources. For over 20 years, TVA’s transmission system has achieved a reliability rate of 99.999 percent.



Florence Electricity Department partners with TVA to help customers make smart energy decisions and save money through TVA EnergyRight.

Our partnership with TVA EnergyRight offers you resources to help with your home’s energy needs. From DIY energy-saving advice to finding a local contractor you can trust, TVA EnergyRight resources can help you improve your home’s energy efficiency and save money on your power bill.

As of September 2021, almost 200 customers in Florence Electricity’s service area have participated so far this year in TVA EnergyRight programs.

Community Energy - Residential